The first trick is one I saw on the horizon when I wrote that article — and it has since then become for all practical purposes the standard trick: “search engine optimization” has given rise to the “promotional link”. What I mean by promotional link is a link what does not replace the traditional footnote — instead, the promotional link merely says something like “buy now” (it makes no statement about what it links to other than to say “you should do this”).
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Findings
There are many ways to find things. For example: you may find something lovely or delicious. One of my favorite corollaries of Murphy’s Laws is that you will always find something in the last place that you look for it.
This week Danny Sullivan appeared on TWiT podacst, describing how in his humble opinion Google is no longer a search engine. I am very happy that he has finally gotten with the program!
Finally Mr. Sullivan admits that now all websites are equal — now all websites are “search engines“. At this rate, he ought to be able to declare that he, too, thinks that one-size fits-all search engines are dead before the end of the year (that is, if the world still exists then). I have been saying this for many years, but that is beside the point.
But in the meantime I have also learned a couple “new tricks”.
Now, with their plus promotional search engine, Google has essentially become a spammer community. Like the reporters in the TWiT podcast said: If you want to show up on Google results, you should join all the other spammers in the plus search engine optimization community! WOOHOO!!
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