Barry Diller (and some others) get how brands, brand names and the Wisdom of the Language work better than Mark Zuckerberg and most social media wonks do

I think Mark Zuckerberg would do well to brush up on his Wisdom of the Language studies. After I was writing on Pierre Omidyar’s Omidyar Network (note: the site now redirects to omidyar.com), ebay picked up shopping.com. In the meantime, many others have caught on to the Wisdom of the Language, including also Jeff Bezos.

There is a right way to use the Wisdom of the Language, and there is a wrong way to use it. The wrong way to use the Wisdom of the Language is to corrupt language — and this usually means: To interpret language idiosyncratically. People who do this make a huge mistake, and therefore need some basic and fundamental social skills training. I regret to say that this may very well include Mark Zuckerberg.

At facebook.com, Mr. Zuckerberg is forcing through a lot of changes — changes to which there is widespread opposition among the facebook community. He is in essence behaving like some other media magnates who don’t understand that social media do not belong to the registrants of a social media buzzword domain name as much as they belong to the people who chose to use that word… — or not.

“Facebook” can hardly even be called a word — though it may have once been a college jargon term. To consider it as indispensable is to take a very naive view of language — and with respect to such naiveté: The bigger they come, the harder they fall.

Please don’t misunderstand what I am trying to say: I am not saying there is a need to “call in the suits” — indeed, it is my belief that 99% of “suits” do not understand the Wisdom of the Language at all. What is important is to have leaders who understand the Wisdom of the Language — and most importantly: those who also respect it.

Otherwise, your pie-in-the-sky dream may very well land in your face… — word! ;)

Names Nominations Post Forum
Posted in names.name | Tagged , , , , , , , , , , | Leave a comment

Sing a song — listen to the white girl blow on Sax-A-Go-Go

Music Nominations Post Forum
Posted in music.name | Tagged , | Leave a comment

Know what to do and how to best do it

We believe bridge builders can accelerate their work through three mechanisms:

  • collaborative support on implementing transformational projects and businesses.
  • opportunities to develop revenue streams to financially support passions.
  • encouragement in co-learning and being amazing transformational leaders.
Agency Nominations Post Forum
Posted in agency.name | Tagged , | Leave a comment

Evolutionary Biologist Mark Pagel Argues that One Language Will Drive All Other Languages (Including Non-Linguistic Intellectual Property) into Extinction

Note that Mark Pagel does not explicitly state that he believes brands and branding will be driven out by natural language — that is simply the natural consequence of his argument. This conclusion also happens to be the basis of the Wisdom of the Language… — but in that article, there is not such a sweeping and far-reaching statement that one language would drive all other languages into extinction.

I do expect that natural languages will drive protected artificial non-linguistic terms out of existence (and I foresee that happening maybe over the next century or perhaps over the next several centuries). I also expect the number of languages to become much smaller than it is today. But the graphic image of “Facebook Friendship Connections” Mark Pagel displays does not — as he purports — “literally draw[s] a map of the world”. Instead, it draws a map of the world that has some kind of understanding of what the term “facebook” means (and it is quite probably also a map that closely resembles a map of connections to Harvard University). It might be interesting to compare the image with an image of “renren” connections, or perhaps “odnoklassniki” connections. ;)

Names Nominations Post Forum
Posted in names.name | Tagged , , , , , , , , , , , | Leave a comment

It doesn’t matter who you are

Song Nominations Post Forum
Posted in song.name | Tagged , | Leave a comment

“I have found little that is ‘good’ about human beings on the whole” / Sigmund Freud

Is it even possible for a human to find human beings good or bad? If so, then compared to what?

Quotes Nominations Post Forum
Posted in quotes.name | Tagged , , , , , , | Leave a comment

Though it’s just a memory, some memories last forever…

Song Nominations Post Forum
Posted in song.name | Tagged , | Leave a comment

The end of paid content, the future of freedom of expression + free expressions

For a brief period in history, we have lived in an era of paid content. How did this happen, why did it happen — and most of all: why will this soon end?

Noam Chomsky has estimated that humans first created language about 75,000 years ago. For most of the last 75 millenia, language was simply spoken. Therefore, messages were usually communicated directly, or they were passed by messengers. As such, they were always colored by interpretation — the recipient of a message would have to trust that the messenger was passing on a “true” representation of facts. In contrast, paintings — such as the cave paintings in Lascaux — are in a sense “direct” messages from their “authors”.

Lascaux

Later, messages in a codified written language were also made freely available — for example: the “Code of Hammurabi”.

Hammurabi

This principle of freely available information continued throughout most of history — my hunch is that for most of history, civilizations were by and large isolated from one another, and they primarily came in contact with one another primarily either through individual travelers, mostly messengers and traders, or through warfare in which soldiers fought basically as slaves in order for megalomaniacal rulers to subdue more people.

It is in this colonial tradition that most of what we refer to as “news” was probably first created. The advantage of a written account of battles or similar current conditions in far off countries enabled rulers to get a direct account from far away, just as viewing the Lascaux cave painting today also gives us a direct representation from a time in the distant past.

Therefore, for several thousand years, people were trained (and paid) to create such written accounts and to deliver them to rulers and wealthy merchants to keep them up-to-date. This is, however an anomaly… which came to a more or less abrupt end with the invention of the Internet and other technologies used in coordination with the Internet — such as computers, digital cameras, telephones, etc. — that are so easy to use that they can be used by virtually anyone. Today, no one needs so much as a high school education in order to use a wide array of information & communications technology.

Yet you may also notice that no one needs so much as a high school education to use a hammer, and still we pay carpenters for their work — so even if all of the so-called technological costs have been reduced to almost zero, creating content is still work and therefore content creators should get paid, right? Wrong.

To explain why that is, it helps to consider why humans created language in the first place: to communicate ideas. People want to share ideas… — and for that matter: not only people.

peacock

The vast majority life forms have evolved to become beings with an innate desire to communicate. We all want others to pay attention to us, and therefore we go to great expense to receive an audience for the information we want to share. Today, billions and billions of people are competing for my attention… and with that amount of competition, profits tend towards zero extremely fast — for all practical purposes: immediately.

Many years ago, Esther Dyson wrote a very insightful article about how information markets work. She made a very good point: that content producers will not be able to earn much money by creating content that is virtually freely available. She also made another point: That to earn money from content, it would be necessary to restrict access to other goods or services which are essentially complements to the freely available content. That worked for a time, but my hunch is that it has waned drastically — people no longer need packages or bundles which are part free, part paid. Basically: there is no longer any market for content producers to sell content.

Instead, today there is only a market for content selection… — and this is also completely natural. The reason why birds sing, the reason why flowers bloom, the reason why apples grow on trees is to scream out “select me!” The bird want to find another bird and yet not a cat. The flowers wants to attract a been and yet not a deer. The apple want us to eat it and yet not have its seeds end up in landfill. Evolution is all about this kind of natural selection (which is — I think — a different natural selection than the kind of natural selection Charles Darwin described).

If it is true that to a hammer everything looks like a nail, then it is nonetheless also true that life forms which will survive in the long run will be more intelligent than hammers.

Humans are social animals, and therefore we developed language to function socially. We use language to select ideas — and words are our natural units of exchange. In order to attain my audience, you will need to use my words. ;)

News Nominations Post Forum
Posted in news.name | Tagged , , , , , , , , , , , , , | Leave a comment

Watching slomo, going frame by frame…

Song Nominations Post Forum
Posted in song.name | Tagged , | Leave a comment

Nils Landgren wins Sir George Martin Music Award

Nils Landgren is a trombonist, singer, bandmaster, arranger, professor, concert organiser, and an inexhaustible ambassador for Swedish music around the world. His multi-facetted musical life, together with his open approach to music, has led to exciting cooperation with a large number of musicians and artists. He has released over twenty albums, several of which were made together with his own band “Funk Unit”. He is often seen in roles such as artistic director for big bands and festivals, producer for other artists, and project manager for various projects both locally and globally.

The governing board for the Sir George Martin Music Award also underscored that:

Just as George Martin once started “The British Invasion”, Nils Landgren has led a Swedish jazz wave. Nils Landgren is a diverse, bold, and enthusiastic musician who from his base in Skåne, southern Sweden, sees a world without borders.

Music Nominations Post Forum
Posted in music.name | Tagged , , , , | Leave a comment