#SEO The best thing about this headline is that you understand all of the key words in it :)

One way to grasp the notion of audience — especially online — is to think about their vocabulary. If there is one word in a headline that is not well understood, then that hurts. 2 or 3 nebulous words, and the headline is probably a cognitive fail whale.

Yet one person’s poison is another person’s pleasure: People who read a lot generally have not only a vast store of knowledge, but also a large vocabulary — and so they will “get” what for others is simply a blank. Heads that blank out will not click, heads that grok it may be more likely to click through… this is a form of audience segmentation.

Just a little free lesson from the wisdom of the language.

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